WinField United approached spring with “just in case” instead of “just in time”
The president of WinField United says their crop inputs business had to be proactive going into the spring.
Brett Bruggeman tells Brownfield preparations began in early February.
“We started probably 45 to 60 days ahead and said ‘hey, instead of just in time, like we normally do.’ Let’s ‘just in case.”
While it came with additional costs, he tells Brownfield the approach was well worth it.
“We move about $7 billion of agronomy inputs across the country, and I would say it started with our supply chain, making sure we put them in a safe best practice position with social distancing and those types of things.”
Bruggeman says WinField United also leaned on market intel.
“What’s happening globally? What’s happening upstream with our manufacturer partners? What’s happening with our retail network? And just having that constant pulse of the market.”
He says having that agility at the onset of the pandemic was very important.