Grower says Trust Protocol adds value to US cotton
The US Cotton Trust Protocol sets a new standard for more sustainably grown cotton.
Central Arkansas cotton grower Matthew Marsh says US cotton growers are global leaders in innovation and stewardship, and the new program is an opportunity to showcase that. “The Trust Protocol assures us that we get that message out there,” he says. “It allows us to quantify that and verify that. It gives assurances to our partners that US cotton is responsibly produced.” He tells Brownfield end users are wanting cotton that is more sustainably grown with lower environmental and social risks.
Marsh says it also keeps US cotton competitive in the global market. “The US Trust Protocol, in my mind, carries weight throughout the world,” he says. “It’s verified, grown here in the United States. Now, it also helps us keep up with the rest of the world in some regard. We need to be ahead of the rest of the world and showcase our stewardship.”
There were 300 producers enrolled in the Trust Protocol for the 2019 crop and by 2025 they hope to have 50 percent of US cotton enrolled in the program.
The Trust Protocol is aligned with the UN Sustainable Development Goals, the G7 Fashion Pact, the UNFCC Fashion Industry Charter, the Sustainable Cotton Challenge, and the Forum for the Future: Cotton 2040 goals.
AUDIO: Matthew Marsh, Arkansas cotton producer