Researcher calls tart cherry cost of production study a reality check


Researcher calls tart cherry cost of production study a reality check

Rising costs could put the future of tart cherry production in jeopardy in the nation’s largest producing state. 

Michigan State University Extension Specialist Nikki Rothwell tells Brownfield their latest survey cuts through wishful thinking.

“It’s fairly sobering, some of the results that we did find,” she says.  “Growers have not been making good profits lately and so maybe also this can be used as that reality check of what are the next steps for my farm?”

Rothwell says invasive pests, unprecedented weather, and Turkish imports continue to challenge the profitability of growers. 

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