Results of a new consumer survey show the most effective messaging to promote ethanol are affordability and energy independence.
“Corn. Corn. Corn. Iowa. Minnesota.”
Speaking at the National Ethanol Conference in Orlando Thursday morning, Phillip Morris with Locust Street Group said those were some of the responses when consumers were asked what’s the first word you think of when you hear “ethanol.”
“Awareness of ethanol in gasoline has grown significantly in fact from the last time we conducted this.