The CEO of an ag insights company says farmer input is playing a critical role in the advancement of many ag products designed to improve environmental sustainability.
Randy Barker is with INTENT. INTENT is a technology and insights company that helps ag companies advance innovative products through its field trials and data collection. “They’re dealing with environmental or market changes,” he says. “Not just weather, but prices, economics, and interest rates.”
He tells Brownfield farmer farmer-generated data has also played an integral role in development.