Incoming Executive VP outlines priorities for Illinois Beef Association


Incoming Executive VP outlines priorities for Illinois Beef Association

The Illinois Beef Association has named Josh St. Peters as their new Executive Vice President effective March 1.

The Bond County cattle farmer tells Brownfield he hopes to increase participation in the association and continue to connect with beef consumers.

“Through this pandemic over the last year we have seen a huge surge in demand for buying beef locally and we want to continue to strengthen those connection through our checkoff work for beef producers and consumers all across the state.”

He says keeping consumers informed about sustainable practices and ways beef farmers are helping combat climate change is also a top priority.  

“I think it is important that we continue to tell that part of our story and make sure that it is heard, not just by the policy makers and elected officials, but also that the consumer feels comfortable and understands how that plays into the way their beef is produced right here in Illinois as well.”

He expects in the coming weeks there will be a clearer picture of how specific climate policies might impact cattle producers.

St. Peters enters his new role with 20 years of experience in agriculture marketing and communications including previous roles as a farm broadcaster for Brownfield Ag News and the Communications Division at Illinois Farm Bureau. He spent the past five years as executive vice president at The Context Network, a management consulting firm that works with ag companies globally. He is an alumnus of Illinois 4-H and FFA having been inducted into the Illinois 4-H Hall of Fame and currently volunteers as vice president of the Illinois FFA Foundation.

Interview with Josh St. Peters

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